Monetize With Ads: How Your Website Traffic Impacts Revenue

Website monetization is the process of converting traffic to a website into revenue.  There are many ways to convert traffic into revenue, but here we will focus on how to monetize with ads. More specifically, we will discuss the importance of your website audience and traffic.

Your Audience is the Key to Monetize with Ads

Whether you started a blog for a hobby or a business, you should consider how to monetize with ads. If your audience visits your site often in pursuit of fresh content, your website is an excellent candidate for website monetization.

When advertisers run an ad campaign on Google AdSense, they use Google's powerful targeting tools to target a relevant audience. Ads are targeted based on:

  • Contextual Targeting: Matches ads based on keyword relevance and frequency.
  • Placement Targeting: Advertisers choose specific ad placements (websites  or sections of website) on which to run their ads. Advertisers hand-pick their ad placement.
  • Personalized Targeting: Advertisers reach an audience based on their interests, demographics and past browsing history.

As you can see, Google heavily weighs your audience in deciding where to run ads. For instance, if your blog publishes recipes and cooking advice, Google could potentially run ads on your site related to cooking. These ads may advertise appliances, cooking ingredients or cooking shows.

As a website owner on Google AdSense, you can exclude certain categories of advertisers. For instance, visitors to your cooking blog may not be inclined to click ads in the categories Finance or Automobiles. You may choose to block competitor sites or ads about sensitive issues. You can choose to block ads in up to 497 categories.

Your settings for which category of ads can be published on your site are important. Since you get paid by click or impression, ad relevancy is important. In addition, irrelevant ads can distract or irritate your visitors.

Therefore, knowing your audience is the key to successfully monetizing your website.

What Keeps an Audience Coming Back for More?

Pay attention to which articles get the most views, clicks and comments. Pay attention to which pages people stay on the longest.  Knowing some key facts about what makes your audience tick can greatly improve your content.

Poll your visitors. Find out what content they enjoy. Find out more about their interests.  With this information, you can develop a picture of what interests your visitors.

Optimize your website content for what keeps your visitors coming back for more. The key to monetize with ads is to increase the number of impressions and clicks on an ad. Therefore, if you can increase your traffic, you can increase your revenue.

As you can see, knowing your audience will help you increase your ad revenue. When you know your audience well, you can optimize your content to encourage repeat visits. When more people visit your site, they view more ads, which leads to more revenue.

For More Information

In a previous blog posts, we discussed different ways to monetize a website. We also took a deeper dive into how to use Adsense to monetize with ads.