Digital Advertising

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Digital Advertising

RTB Ad Exchange: Benefits for Advertisers

Similar to the stock market, the RTB Ad Exchange is an efficient way for publishers to auction ad space to the highest bidding advertiser.

Andy Monahan
January 30, 2020
Digital Advertising

What is Programmatic Direct Advertising?

Programmatic Direct advertising continues to be one of the fastest growing areas in digital marketing. Understand all the pieces of it with this guide.

Andy Monahan
January 30, 2020
Digital Advertising

Google Advertising on My Website

Wondering to yourself, "should I try Google Advertising on my website?" Learn how to make your website profitable by installing AdSense and displaying ads.

Eric Dodds
January 30, 2020
Digital Advertising

How to Find Your Target Market

Learn how to find your target market. These simple steps will get you started on defining a target market and set you up for marketing sucess.

Andy Monahan
January 30, 2020
Digital Advertising

Behavioral Advertising

Behavioral Advertising is the practice of serving ads to certain users based on their web behavior. Advertisers create relevant ads based on the user's browsing history. In this article, we will cover how behavioral advertising works and why it benefits advertisers.

Eric Dodds
January 30, 2020
Digital Advertising

Ad Exchange Platform: Breaking down complex technology

What is an ad exhange platform? Learn more about this complex piece of technology and how it fits into the advertising selling and buying ecosystem.

Andy Monahan
January 30, 2020

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